Overview
To disseminate accurate, timely, and relevant information to the public while promoting transparency, citizen engagement, and effective emergency communication and service announcements.
Description
Requirements
Account Management
- Accounts must be approved by the institution's communications department.
- Login credentials must be securely stored and updated regularly.
- A dedicated team or officer should manage the content and respond to queries.
Content Guidelines
- All content must be factual, non-partisan, and aligned with government policies.
- Use clear, simple language to ensure accessibility.
- Avoid slang, informal emojis, political bias, and personal opinions.
Branding & Identity
- Consistent use of official logos, hashtags, and colour schemes.
- Standard profile and cover photos (e.g., official logo and institutional banner).
Posting Frequency
- Regular updates (e.g., 3–5 posts per week) with event-based flexibility.
- Avoid content overload and ensure relevance.
Engagement and Moderation
- Respond to inquiries within 24–48 hours during working days.
- Moderate comments to remove hate speech, misinformation, and spam.
- Maintain a respectful tone, even when addressing criticism.
Crisis Communication
- Designated team to handle emergency updates or crisis-related announcements.
- Posts must be approved immediately by relevant authority figures.
Compliance & Archiving
- Comply with national laws on data protection, records retention, and freedom of information.
- Archive important posts and interactions for official records.