Overview
Provide clear, accessible, and authoritative information on government services, programs, and policies.
Enhance transparency and facilitate public engagement.
Description
Standard
All social media accounts must be official, secure, and aligned with public service goals.
Requirements
Tone and Style
Professional, respectful, and impartial tone.
Use plain language, short paragraphs, and active voice.
Avoid jargon; where technical terms are necessary, provide definitions.
Content Structure
Clear navigation and logical page hierarchy.
Use headings, bullet points, and internal links to improve readability.
Include update dates and contact information on relevant pages.
Review and Approval Process
All content must go through an internal review and be approved by the head of the communications or public relations office.
Regular audits (quarterly or bi-annually) to review content relevance and accuracy.
Accessibility Standards
Follow WCAG (Web Content Accessibility Guidelines) to ensure inclusivity for people with disabilities.
Include alt text for images, transcripts for videos, and accessible navigation options.
Content Types
News updates, press releases, policy documents, service descriptions, downloadable forms, and FAQs.
Multimedia content (photos, videos, infographics) must be optimized for web.
Security and Data Protection
Ensure HTTPS protocol is used sitewide.
Do not collect personal data without clear consent and privacy notice.
Ensure regular backups and monitoring for site integrity.
Content Ownership and Archiving
Each department must assign content owners responsible for updates.
Archive outdated content in a searchable format for reference.